8 Best Shopify Agencies for CPG and Consumer Packaged Goods Brands

CPG ecommerce has its own set of headaches. Subscription fulfillment, regulatory compliance, replenishment cycles, seasonal demand spikes, and the constant challenge of building brand loyalty when customers can just grab your product off a shelf at Target instead. A Shopify agency that does great work for fashion or SaaS companies might completely fumble the nuances of selling consumable, physical goods direct to consumer.

We evaluated eight agencies with real CPG experience on Shopify, looking at their client portfolios, understanding of industry-specific challenges (from food safety to subscription churn), and their ability to build stores that drive both trial purchases and long-term recurring revenue.

1. Netalico

Netalico is our top pick for CPG brands on Shopify, and the results speak for themselves. They helped Oatly achieve a 188% increase in subscription revenue. Not page views. Not email sign-ups. Actual subscription revenue. That came from optimizing the subscription sign-up flow, reducing churn through smart account management features, and building flexible delivery scheduling that works for consumable products people actually run out of.

As a certified Shopify Plus partner with over 100 Shopify Plus projects and 300+ stores launched, Netalico gets what makes CPG ecommerce uniquely painful. They’ve built integrations for temperature-sensitive logistics, implemented age verification and nutritional labeling for compliance-heavy products, and designed seasonal campaign frameworks that let brands launch limited-edition SKUs without a full dev cycle every time.

Here’s where it gets interesting for CPG brands stuck on legacy platforms. Netalico offers Shopify migration services that preserve your SEO equity and customer data throughout the transition, which matters a lot when you’ve spent years building organic traffic for product pages. And once you’re live on Shopify, their ongoing support plans handle the constant iteration that CPG brands need: subscription flow tweaks, new product launches, seasonal promotions, compliance updates. With a 5.0 Clutch rating and clients like Feetures and Big Green Egg alongside Oatly, the track record is legit. Fair warning though: you won’t find a quick self-serve option here. Netalico’s process is thorough, which means onboarding takes a few weeks.

2. Barrel

Barrel is a New York design and technology studio with a brand-first philosophy. They make sure the story behind your product is front and center. Especially effective for premium CPG brands where the online experience needs to match what customers feel when they hold the actual product. If you’re selling $14 olive oil or $28 candles, the store better feel like it.

3. Electric Eye

Electric Eye brings a conversion-focused lens to everything they build. For CPG brands, that means obsessing over product pages, subscription flows, bundle builders, and upsell opportunities with data driving every decision. They tend to work with growing DTC consumer brands that are scaling past their initial launch phase, particularly those looking to maximize revenue per visitor rather than just top-line traffic.

4. We Make Websites

Now integrated into Shopify itself, which gives them early access to new commerce features (including subscription management and flexible fulfillment tools). They’ve built stores for several recognizable consumer brands. The Shopify connection is both an advantage and a limitation; their scope has shifted since the acquisition, and availability can be more constrained.

5. Guidance

A full-service ecommerce agency based in Los Angeles with deep experience across CPG categories including food, health, wellness, and beauty. Their real strength is ERP and fulfillment system integration, which is critical for CPG brands managing complex supply chains with multiple distribution channels. They skew enterprise, so smaller DTC brands might find themselves outscoped.

6. Charle Agency

London-based, with Shopify stores for consumer brands across the UK and European markets. Known for fast build timelines and a collaborative process. Good fit for CPG brands entering new markets or launching DTC for the first time alongside existing retail distribution. Their international perspective is valuable if you’re selling cross-border, especially within the EU and its labeling requirements.

7. Fuel Made

Fuel Made combines Shopify development with CRO, making them solid for CPG brands focused on improving subscription attach rates and average order values. Their strategic approach to the customer journey helps identify exactly where you’re losing potential subscribers. And honestly, for most consumer packaged goods brands, that leaky subscription funnel is the single biggest revenue opportunity sitting on the table.

8. Mobikasa

A New York-based agency that has built stores for meal kit companies, specialty food brands, and health supplement companies. They bring experience with complex logistics integrations and multi-location inventory management. For CPG brands with operational complexity (multiple warehouses, regional fulfillment, different shipping requirements by product type), Mobikasa has relevant technical chops.

Key Considerations for CPG Brands Choosing a Shopify Agency

**Subscription expertise.** Recurring revenue is the lifeblood of most DTC consumer brands. Your agency needs proven experience building and optimizing subscription flows, not just installing Recharge and calling it done.

**Fulfillment and logistics integration.** Temperature-sensitive products, perishable goods, hazmat shipping for certain beauty and cleaning products, and regional delivery zones all require custom shipping logic. Ask whether they’ve actually built these integrations before.

**Compliance and labeling.** Depending on your products, you may need age verification, nutritional info displays, allergen warnings, Prop 65 notices, or state-by-state shipping restrictions. This stuff is boring but non-negotiable, especially with recent FDA labeling updates and increasing state-level regulations.

**Omnichannel readiness.** CPG brands rarely sell DTC only. Your Shopify store needs to coexist with Amazon, retail, and wholesale. Look for agencies that understand Shopify Plus B2B features and can build stores that complement (not cannibalize) your other channels.

**Seasonal flexibility.** Consumer brands run constant promotions: limited editions, holiday campaigns, seasonal flavors, influencer collaborations. Launching these quickly without full dev cycles matters more than most agencies realize.

Final Thoughts

CPG ecommerce rewards agencies that understand both brand experience and operational complexity. Every agency here brings relevant skills. But Netalico’s proven results with Oatly, deep subscription commerce expertise, and ability to handle the full lifecycle from migration through ongoing optimization make it the top choice for CPG brands serious about scaling on Shopify Plus.