App vs Website: Which Is the Best Platform for Your Business?

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Running a successful business involves targeting and reaching the right audience, and one of the easiest ways to do that is through mobile. That’s because 92.3% of internet users use mobile phones to access the internet and there are roughly 4.3 billion active mobile internet users. Tapping into such a huge market means good business for you.

However, you need to ask yourself which is the best digital platform for you? Websites and apps play different roles and depending on the nature of your business, one might be more fitting than the other. Are you looking to reach a wider audience and get people to know about your product/service? Or do you have a customer base and want to give them a more personalized experience? These are just some questions that can guide you on whether to go for an app or website.

Take Amazon, for instance. Their site lets you shop with ease, but the app offers extra features like voice search and barcode scanning. For an industry like casino gaming, most platforms focus on having an optimized website to make them quickly accessible. Irrespective of where you are, you can access online casinos for real money, sign up in seconds, and start playing. So, the aim is to be as convenient and accessible as possible.

These are just two examples of how an app and a website can suit different businesses. So why should you go for a website over an app, or vice versa?

Why Go for A Website?

A website features several web pages with text, images, sound, or video content and is accessed through web browsers like Google, Mozilla, Safari, or Microsoft Edge. The web pages fall under a single domain which can be shared across various platforms using a URL link.

If you don’t have an online presence, here’s why you should go for a website.

  • Wider Reach

Unlike apps, which require a download from the app store, websites can quickly be accessed across various devices and platforms by simply opening a browser. With 90% of internet browsing starting from search engines, getting new customers from a website is much easier. Having a mobile-friendly website that is responsive to different screen sizes will surely give you a broader audience than a mobile app.

  • Search Engine Optimization or SEO

Search engines like Bing and Google usually index websites, increasing their chances of being discovered through organic search. The first-page lists websites that have ranked higher and have content closely matching your search query. So, your hack as a business owner is to optimize your website by using the right keywords to increase its visibility. Apps also have App Store Optimization (ASO) capabilities, but app stores have a smaller audience than websites.

  • Easier Development

Creating a website is much easier than building an app, even today where you have template-based platforms for making both. A website will probably cost you less and you can have it ready within a day. With a website, you won’t have cross-platform compatibility issues as it can run on all devices and platforms conveniently, unlike apps. 

  • Accessibility

Besides being easily accessible via a web browser, one can also view the site on a laptop or desktop computer. Sharing a website link to potential customers is easier than getting them to download the app. And, you can easily include your website on business cards, flyers, or any promotional material.

Why Go for An App?

An app is a software application that users download and install on their mobile devices to serve a specific purpose. Users can download an app from popular app stores like Google Play Store, Apple App Store, and Amazon Appstore.

Apps are known for their customization and engagement, so here’s why you should consider one.

  • Better Personalization

Once installed, apps can access a device’s settings and collect data to offer a more customized user experience. The app will study the user’s behavior and offer custom recommendations on products or services. Apps can also send push or in-app notifications, which have a higher click-through rate (CTR).

  • Faster Experience

When using an app, the experience tends to be smoother and faster. That’s because apps are specifically made for platforms like Android or iOS, and don’t connect to remote servers, instead, their data is locally stored on the mobile device. The user interface is also much better, which can be hard to achieve with a website as it is the same site for all devices and platforms.

  • Ability to Work Offline

One of the major advantages of apps is their ability to work without any internet connection. Even though they require one to be online for complex functions, basic operations can be done offline. You can access information or carry out simple functions without any data. A good example is how Netflix lets you download a movie and watch it later offline.

Final Verdict

Should you go for an app or a website? The answer lies in what you want to achieve. If it’s user engagement or personalization, it’s best to go for an app. If you are mostly after discoverability and reach or want to save on cost, go for a website. 

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