How to Use the Wixpa Google Shopping Feed for Shopify?

Are you a Shopify store owner looking to increase your visibility and drive more sales? You can do so by using Google Shopping. Google Shopping helps you display your products in Google search results so potential customers can discover and purchase your items. 

Wixpa Google Shopping feed for Shopify simplifies this process and offers a seamless connection to sync a Shopify store to Google Merchant Center. This app instantly syncs your product data and improves it for greater visibility.

In this article, you’ll learn a complete article about how to use Wixpa Google Shopping Feed for Shopify and its importance. 

Read more about what a Google Shopping Feed is

Why use Wixpa Google Shopping Feed for Shopify?

The Wixpa Google Shopping Feed app increases your product visibility on Google. But it doesn’t stop there. This app also supports other popular platforms like Pinterest, Microsoft Shopping, and Facebook Feed. This makes Wixpa a smart choice for multichannel eCommerce growth.

• Real-Time Syncing

Update your product data across all platforms without delay. Whether it’s a price change or stock update, everything stays current automatically.

• Bulk Editing

Wixpa makes quick changes to multiple products at once, which saves time and avoids the hassle of manual updates.

• Custom Feed Rules

Set rules to adjust product data as needed. Highlight seasonal items, exclude low-stock products, or customize feeds for each platform with ease.

• Multi-Language Support

Reach global customers with feeds in multiple languages. Perfect for stores targeting international markets.

• Multi-Currency Support

Showing prices in local currencies improves customer trust and increases conversions.

• Error-Free Product Feeds

Keep your listings clean and compliant. The app checks for common errors and ensures your feeds meet platform standards. Wixpa’s Google Shopping Feed app helps you sell more by managing your product listings in one place. It’s easy to use and built for real results.

Enjoy a 7-day free trial of Wixpa Google Shopping feed

Prerequisites Before Setup

Before connecting the Wixpa Google Shopping Feed to your Shopify store, make sure you meet these requirements:

1. Google Merchant Center Account

You must have a GMC account. This is where your product details are submitted. Your website must be verified and claimed in GMC, and your store must meet all of Google’s policy guidelines.

2. A Shopify Store with Product Listings

Your Shopify store must be active with complete and correct product listings before connecting the Wixpa Google Shopping Feed. Google checks this information to decide if your products can appear in Shopping ads.

3. Wixpa Google Shopping Feed App

To start using the Wixpa Google Shopping Feed with Shopify, install the app in your Shopify store.

4. Google-Compliant Product Pages

Google has strict requirements for product data. Your product pages must contain the necessary details, such as 

• Accurate pricing 
• Availability 
• Shipping options 
• A return policy. 

Incomplete or misleading information can result in your products being disapproved. 

Read about how to create a Google Shopping Feed on Shopify

How to Set Up Wixpa Google Shopping Feed on Shopify

Setting up the Wixpa Google Shopping Feed on your Shopify store is simple; just follow these easy steps to display your products on Google.

1. Create or Link Your Google Merchant Center Account

To list your products on Google Shopping, you need a Google Merchant Center (GMC) account. This is where your product data will be uploaded and managed.

2. Add the Wixpa Google Shopping Feed App

Visit the Shopify App Store, find Wixpa Google Shopping Feed, and install the app. Once installed, open it and click “Get Started” to begin the setup process.

3. Sign In With Google

Click Sign in with Google, select your preferred Google account, and click Proceed. 

4. Connect GMC and verify your Domain

Select the GMC account. You have two options for domain verification:

• Manual Verification
• Using the Wixpa App (Recommended)

If you choose the app method, a code will be displayed. Click the arrow icon to move to the app embed screen. Insert the code into the verification box on the left, turn on the extension, and click Save.

5. Select Shopify Market

Choose your target market, then select the relevant language and currency.

6. Set Up Channel Settings

Choose where your products will appear:

• Online—for Google Shopping ads and online sales
• Local—For showing local inventory (store pickup or nearby results)

7. Configure Shipping Settings

Choose one of the following:

• Free Shipping
• Manually configure shipping in Google Merchant Center

Pick the option that fits your store and click Continue.

8. Name Your Feed and Set Preferences

Provide a name for your feed, select your preferred product ID format, and choose how you’d like to manage your feed

• All Products—Includes every item
• By Collection – Choose specific product collections
• Exclude Collections—Omit certain products

Customize based on your store’s needs.

9. Choose Product Attributes

Select your products:

• Age Group
• Gender
• Condition (New, Refurbished, or Used)

Click Finish once you’ve set these.

Note: You can skip the UTM parameters section if not required.

10. Sync Products to Google

Click Sync Now to start uploading your products.

11. Select a Pricing Plan

You’ll be redirected to the pricing page. Choose a plan that fits your store’s size, or customize it as needed.

12. Wait for Google Approval

Your products will be submitted to Google for review. It typically takes a few hours for approval, after which they will go live on Google Shopping.

Tips to Maximize Sales Through Google Shopping

Although the Wixpa Google Shopping Feed app simplifies the process, you need a clear strategy to maximize sales. Below are tips to help you get the most out of your Google Shopping campaigns.

1. Use High-Quality Product Images

They say the first impression is the last. The product image is the first thing that appears to shoppers. 

• Make it clear and high quality. 
• Low-resolution images don’t attract buyers. 
• Use a white or neutral background. 
• Do not use images with watermarks or promotional texts. 
• Better visuals equal higher click-through rates.

2. Optimize Your Product Titles

Google uses your product title to match search queries. 

• A well-optimized title increases visibility. 
• Use the most important keywords first.  
• Then write the attributes of products like size, color, brand, and material. 

For example, don’t use a T-shirt title; use Men’s Cotton Black T-shirt – Medium. This helps your products appear in more relevant searches.

3. Write Clear Product Descriptions

While Google Shopping doesn’t always show the full description, it still uses it to understand your product better. 

• Use keyword-rich and clear language. 
• Must add relevant keywords.
• Mention the unique features.

Keep it factual and concise to improve feed quality.

4. Set Up Custom Labels for Better Ad Targeting

Wixpa Feed lets you create custom labels to group products for specific campaigns. For example, you can label products as 

• High margin
• Bestsellers 
• Clearance. 

These labels help you segment your ads and allocate budgets based on performance, which allows more control over your ad spend.

5. Run Google Performance Max Campaigns

Performance Max campaigns are ideal for Shopify sellers. They use machine learning to show your products across all Google platforms, such as

• Search 
• Display 
• YouTube 
• Gmail 
• Discover. 

These campaigns rely on your product feed. The Wixpa Google Shopping feed app ensures your listings are accurate and optimized.

6. Bid Smartly With Google Ads

Start with manual bidding to understand which products perform best. When you have some data, switch to smart bidding strategies like Target ROAS (Return on Ad Spend) or Maximize Conversions. 

Wixpa Google Shopping Feed ensures your product data is structured properly, which improves ad performance under smart bidding.

7. Monitor Performance With Google Analytics

Always connect your Shopify store with Google Analytics and Google Ads. 

• Must track clicks. 
• Keep a record of bounce rates. 
• Conversions from Google Shopping. 

Use this data to refine your campaigns. If certain products have high clicks but low sales, revise the price or images.

8. Avoid Disapprovals and Policy Violations

Feed errors can result in your products being removed from Google Shopping. The Wixpa app automatically highlights and helps you fix common issues like missing GTINs, incorrect availability, or mismatched prices. Make feed compliance a weekly task to avoid performance drops.

9. Use Promotions and Sale Price Annotations

Google Shopping allows merchants to show sale prices and promotional offers. With the Wixpa Feed app, you can include these in your feed. Highlighting deals can make your listing more attractive and increase your chances of winning clicks.

10. Use applications like Wixpa Google Shopping Feed

Maximizing sales on Google Shopping requires more than just uploading a feed. It needs constant optimization, strategy, and insights. The Wixpa Google Shopping Feed app handles the technical part, so you can focus on improving your campaign strategy and scaling your Shopify business with confidence.

TAKEAWAYS

Wixpa Google Shopping feed is a powerful application of Shopify that helps you to drive more traffic and increase product visibility. When you sync your product data to Google Merchant Center in real-time and optimize your product listing effectively, you reach customers who are actively searching for products like yours. 

Wixpa is a one-solution application that makes the process seamless so that your products are displayed correctly. 

FAQs

1. What is Google Shopping?

Google Shopping helps online retailers display their products directly in Google search results. Shoppers can quickly view images and seller names without leaving the page. It allows users to compare similar products from different stores in seconds. For Shopify store owners, it’s an effective way to attract more visitors and increase sales.

2. Is Google Ads worth it for Shopify?

Yes, Google Ads is worth it for Shopify if used smartly. It helps target ready-to-buy customers through Google Search and Shopping. With the right keywords and product feed, it can bring high-converting traffic. Many Shopify stores see strong ROI when campaigns are well-managed.

3. How does Google Shopping Feed work?

Google Shopping Feed sends your product data from Shopify to Google Merchant Center. Google uses the feed to match your products with user searches. When people search for items, your products can appear in Shopping ads across Google.