Top 10 Webflow SEO Features You Should Be Using

In this day and age, your website needs more than just sleek design to stand out. It needs to be discoverable. That’s where SEO comes in – and if you’re using Webflow, you’re already a step ahead. Webflow’s SEO capabilities are robust, intuitive, and powerful when used to their full potential. Whether you’re a developer, designer, or business owner, understanding how to leverage Webflow’s built-in SEO tools can make a measurable difference to your site’s visibility on Google. If you’re not confident about handling it yourself, working with a specialist Webflow SEO agency like SIXGUN can ensure your site is optimised from the ground up.

Let’s take a closer look at the top 10 Webflow SEO features to use if you’re looking to elevate your online presence.

H2: Customisable Meta Titles and Descriptions

Meta titles and descriptions are essential for search engine results – they’re your site’s first impression. Webflow makes it easy to customise these elements for every page, helping you craft compelling snippets that improve click-through rates. You can dynamically set meta titles and descriptions using variables like {{Name}} or {{Project Description}}, saving time and maintaining consistency across collections.

Tip: Keep your meta titles under 60 characters and descriptions under 160 to avoid truncation in search results.

H2: Auto-Generated and Customisable Sitemaps

Sitemaps help search engines understand your site structure and index pages more efficiently. Webflow automatically generates a sitemap.xml file for your website, but also gives you the option to exclude specific pages – this level of control is useful for keeping non-essential or under-construction pages out of Google’s index. You can find the sitemap controls under SEO Settings and even submit it manually via Google Search Console for quicker indexing.

H2: Clean, Semantic HTML Markup

One of the biggest SEO advantages of Webflow is the clean, semantic HTML it generates. Semantic HTML improves accessibility and helps search engines understand your content more accurately. Elements like <header>, <article>, and <section> are structured logically, giving you a solid SEO foundation without bloated or messy code.

H2: SSL Certificates and Secure Hosting

Security is now a ranking factor for Google. Webflow automatically provides free SSL certificates for all hosted sites, ensuring your domain begins with https://. This secure connection not only builds trust with users but also keeps you in Google’s good books. Pro tip: Double-check your project settings to ensure “Enable SSL” is toggled on.

H2: Redirect Management

Broken links and outdated URLs can hurt your SEO. Webflow allows you to easily set up 301 redirects from the site settings, ensuring visitors and search engines are directed to the correct page. This is particularly useful when migrating from another platform or making structural changes to your site. Why it matters: Redirects help preserve your existing SEO equity and prevent 404 errors.

H2: Alt Text for Images

Image optimisation isn’t just about reducing file size – alt text plays a vital role in SEO too. Webflow makes it simple to add descriptive alt attributes to each image, which helps search engines understand what the images represent. This also boosts accessibility and improves your chances of appearing in image search results. SEO tip: Use relevant keywords naturally in your alt text, without keyword stuffing.

H2: Open Graph and Social Sharing Settings

While social signals may not directly influence SEO rankings, they contribute to visibility and traffic – which can have an indirect impact. Webflow enables you to set Open Graph settings for every page, including images, titles, and descriptions that appear when your content is shared on social media. This helps maintain a consistent brand image and increases the likelihood of clicks when your content is shared on platforms like Facebook or LinkedIn.

H2: Control Over Canonical Tags

Duplicate content can confuse search engines and dilute your ranking potential. Webflow allows you to add custom canonical tags, which tell search engines which version of a page is the “official” one – this is particularly useful for eCommerce websites or blogs with similar product or article templates. By correctly setting canonical URLs, you avoid duplicate content penalties and help search engines consolidate ranking signals.

H2: Fast Loading Speeds and Built-In CDN

Website speed is a key factor for SEO. Webflow’s hosting is powered by Amazon Web Services (AWS) and Fastly, offering global content delivery, minimal downtime, and lightning-fast loading speeds. Webflow also automatically minifies code, compresses images, and optimises file delivery through a built-in CDN (Content Delivery Network). Faster websites = better rankings and happier users.

H2: Structured Data with Custom Code

Structured data, or schema markup, helps search engines better understand your content. Webflow doesn’t have built-in schema tools yet, but it does allow you to inject custom code into page headers or footers. This means you can implement JSON-LD for things like articles, products, reviews, and events. By adding structured data, you improve your chances of earning rich snippets – those enhanced search listings that include ratings, FAQs, and other standout info.

H3: Webflow is more than just a design tool – it’s a powerful platform that supports serious SEO efforts

From managing meta tags and redirects to adding structured data and leveraging fast hosting, Webflow provides everything you need to optimise your website for search engines. But like any tool, its effectiveness depends on how you use it!