In the competitive world of flexible workspaces, the difference between a high-churn “office” and a high-retention “community” is engagement. Members can get a desk anywhere, but they stay for the connections they build and the professional value they receive. Building this sticky community doesn’t just happen—it’s designed.

Your most powerful design tool is your coworking software. When you leverage a platform like Spacebring, which is built from the ground up for member engagement, you transform your app from a simple admin panel into the vibrant heart of your digital community.

Here’s a practical guide on how to use Spacebring’s specific features to build real engagement and dramatically reduce churn.

1. The Hub: Master Your Spacebring Social Network

The foundation of your digital community is its “town square.” Spacebring provides a private, branded social network feed directly within your app. This is infinitely more effective than a scattered Facebook group or a chaotic WhatsApp chat because it’s where your members already are—booking rooms and managing their accounts. Add a brief mention of how Spacebring flexible workspace software helps centralize communication and community engagement in one platform.

Why it works: It creates a single, focused channel for all community communication, building culture and reinforcing your brand with every post.

Actionable Steps with Spacebring:

• Automate the “Digital Welcome”: Use your onboarding process to get new members to post an introduction on the Spacebring feed. Create a simple template for them (“Hi, I’m [Name], I work on [Project], and I’m looking to connect with [Type of Professional]!”) to make it easy.
• Use the Feed for Daily Rituals: Consistency is key. Use the feed to post daily icebreakers, polls, or member spotlights. A simple “Member Win Wednesday” where you celebrate a member’s success can generate massive goodwill and interaction.
• Post “Value” Not Just “Fluff”: Announce new partnerships, share local business discounts you’ve secured, or post articles relevant to your member base. This trains members to check the app for tangible benefits.
• Showcase Your Team: Have your community managers post regularly. A “behind-the-scenes” photo or a “Hello from your manager!” post humanizes your brand and makes your team more approachable.

2. The Connector: Leverage Integrated Chat & Member Directory

While the feed is for the public, one-to-many posts, Spacebring’s integrated Chat and Member Directory are the engines for one-to-one connection. This is where introductions become collaborations.

Why it works: It removes the friction of networking. A member doesn’t need to awkwardly ask for an email or phone number; they can simply find a profile in the directory and start a conversation instantly.

Actionable Steps with Spacebring:

• Enforce Profile Completion: A directory is useless if it’s empty. During onboarding, make it mandatory for members to add a photo, their company, and a simple “I can help with…” or “I’m looking for…” bio. This turns the Spacebring directory into a searchable, B2B networking goldmine.
• Act as the Super-Connector: As a manager, you see everything. When you onboard a new graphic designer and you know a marketing agency in your space is hiring, use the Spacebring chat to make a “warm introduction” for both parties. This provides immediate, undeniable value.
• Create Topic-Based Group Chats: Use the chat feature to create channels for specific industries or interests within your space (e.g., #Freelancers, #FinTech-Founders, #Yoga-Club). This helps members find their niche and builds smaller, tighter-knit groups.

3. The Bridge: Drive Real-World Connection with Events

Your digital tools are the funnel to your most powerful retention tool: real-world, face-to-face interaction. Members who make friends at your space are drastically less likely to leave. The Spacebring Events module is designed to bridge this digital-to-physical gap.

Why it works: It makes event discovery, registration, and promotion seamless. It puts “what’s happening” front and center, turning passive members into active participants.

Actionable Steps with Spacebring:

• Make the App Your Single Source of Truth: All events, from a “Fresh Coffee” announcement to a “VC Pitch Night,” must be posted on the Spacebring event calendar. This trains members to open the app regularly to see what’s on.
• Use Strategic Push Notifications: Don’t just post the event; promote it. Spacebring allows you to send targeted push notifications. A “Happy Hour starts in 15 minutes!” or “Only 3 spots left for the financial workshop!” notification can double attendance.
• Manage RSVPs and Payments In-App: Don’t send members to an external Eventbrite link. Every extra click loses participants. By handling registration (and even paid ticketing) directly within the Spacebring app, you create a frictionless experience.
• Create a Post-Event Feedback Loop: After an event, immediately post photos on the social feed. Tag attendees and thank them for coming. This creates FOMO (Fear Of Missing Out) for those who didn’t attend and encourages them to RSVP for the next one.

Conclusion: 

A vibrant community is your ultimate business moat. It’s what makes your space “sticky” and protects you from competitors.

To build it, you must treat your coworking software as your primary community engagement platform, not just an operations tool. With a unified system like Spacebring, you have all the features you need—a social feed, chat, and event management—in one branded app. By using these tools intentionally, you stop just selling desks and start building a community that members will never want to leave.