Whose merch is Xplr?

Introduction: The Rise of YouTube Merch Culture

Merchandise isn’t just about logos anymore—it’s about identity. And if you’ve been scrolling through YouTube or TikTok, you’ve probably come across XPLR and Sam and Colby merch. With moody aesthetics, cryptic taglines, and bold designs, these collections have gained massive popularity among fans of paranormal content and urban exploration.

But the big question remains: Whose merch is XPLR? And what exactly is Sam and Colby merch? Let’s break it all down.

Who Are Sam and Colby?

Before we dive into the clothing, let’s talk about the creators behind it. Sam Golbach and Colby Brock are two American YouTubers best known for their paranormal investigations, abandoned building explorations, and spiritual content. Their videos often blend suspense, storytelling, and real-life supernatural encounters.

They started their journey as Vine stars, but transitioned into YouTube where their content matured—and so did their fanbase. Today, they’ve built a loyal community known as the XPLR club.

What Is XPLR?

XPLR stands for “Explore” without the vowels. It’s not just a logo—it’s a movement.

The XPLR Brand Identity

• Symbolizes exploration, discovery, and going beyond the norm.
  
• Tied to themes of courage, adventure, and facing fear.
  
• Merges fashion with the philosophy of living outside the comfort zone.
  

In short, XPLR is the official merchandise brand created by Sam and Colby. It’s a direct extension of their content, translating the thrill of ghost hunts and forbidden places into streetwear.

What Does XPLR Merch Look Like?

If you’ve seen fans wearing XPLR hoodies and also Hellstar Hoodie  is a popular hoodies, tees, or hats, you’ll notice a few recurring themes:

• Minimalist color schemes – mostly black, white, gray, or deep tones like maroon and forest green.
  
• Symbolic graphics – including cryptic symbols, coordinates, or words like “Fear Ends Here.”
  
• Comfort-first fabrics – hoodies and tees are often made from soft cotton/poly blends perfect for everyday wear.
  
• Limited drops – many collections are seasonal or exclusive, adding hype to the brand.
  

Popular XPLR Pieces:

• Fear Ends Here Hoodie
  
• XPLR Flame Tee
  
• Midnight Collection
  
• XPLR Ghost Logo Beanies
  

This aesthetic matches the mysterious tone of their content. Think urban meets haunted—perfect for their fanbase.

Is Sam and Colby Merch the Same as XPLR?

Yes and no.

While XPLR is the main merch brand, Sam and Colby also release specialized collections under their names, especially during major events like:

• Tour announcements
  
• Season premieres of YouTube series
  
• Holiday specials
  
• Milestone subscriber celebrations
  

These items might feature their names, inside jokes from the videos, or designs specific to a video series (like Hell Week, The Origin, or Kingdom of the Dead).

So:

• XPLR = Brand Identity
  
• Sam and Colby Merch = Personalized collections, still under the XPLR umbrella
  

Where Can You Buy XPLR and Sam and Colby Merch?

To avoid fakes and ensure quality, always shop from the official source:

This is the only authorized website where:

• New collections drop
  
• Limited restocks happen
  
• Fans get exclusive pre-order access
  

You can also occasionally find merch through tour pop-ups, where fans can buy exclusive in-person-only items.

⚠️ Avoid third-party resellers on sites like eBay or Poshmark unless verified—they often mark up prices or sell counterfeit pieces.

What Makes XPLR Merch So Popular?

There’s a reason XPLR isn’t just “another YouTuber merch line.” Here’s what makes it stand out:

1. It’s More Than Merch – It’s a Lifestyle

Fans don’t just wear XPLR to support Sam and Colby—they wear it to express bravery, curiosity, and individuality. It’s a badge of being part of the exploration community.

2. Emotional Connection

Sam and Colby’s videos often dive into real fear, emotional healing, and facing trauma. Their merch reflects that journey. Phrases like “Fear Ends Here” or “Keep Going” resonate deeply with fans.

3. Limited Drops = High Demand

By limiting releases, XPLR creates urgency and excitement. Fans rush to buy before collections disappear, adding a streetwear-level hype.

4. High-Quality Design

Unlike generic merch, XPLR offers:

• Professionally designed graphics
  
• Thoughtfully chosen fabrics
  
• Detailed printing and embroidery
  

Fan Reactions and Community Vibes

The XPLR community is tight-knit and passionate. On social platforms like Instagram, TikTok, and X (Twitter), fans often post:

• OOTD photos in XPLR gear
  
• Reaction videos to new merch drops
  
• Unboxings of tour bundles
  
• Custom styling tips with Sam and Colby hoodies
  

It’s not uncommon to see thousands of fans across the globe wearing XPLR merch to fan meetups or posting tribute reels. Some fans even collect older designs that are no longer in circulation.

How to Choose the Right Piece for You

New to the brand? Here’s how to pick the right Sam and Colby merch:

Keep in mind: sizing runs true-to-size, but for an oversized look, go one size up.

Conclusion: Wear What You Explore

XPLR and Sam and Colby merch isn’t just about supporting your favorite YouTubers—it’s about stepping into a mindset. Whether you’re exploring abandoned places, pushing your personal limits, or simply love a good hoodie, their merch invites you to live fearlessly, explore deeper, and wear it boldly.

So yes, XPLR is Sam and Colby’s merch, but more than that—it’s a piece of their journey, and now it can be part of yours.